Transforming Silver Economy
Seterra Consulting
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Rashidi Yahaya
Dr. Ir. Adhi Santika Ph.D
Hazurin Harun
Muhammad Redza Ibrahim
Daniel Chong
Group Chief Executive Officer
Rashidi has 26 years of Corporate Law Experience with extensive engagement in China, Europe , Africa and Malaysia. He also founded a Mobile Apps and Augmented Reality Start Up in 2009. Amongst his vast experience includes managing and operating Group of Companies in the Oil & Gas Industries with business in FPSO/FSO Conversions, Shipbuilding & Repairs, serving as the Chief Trade Negotiator and Legal Counsel for Exports of Malaysian Palm Oil , Petroleum & Petrochemical Products to China, India and Europe, Lead Advisor for Public and Private Equity Financing and Foreign Direct Investment for Malaysian Corporations and Government Link Companies and the Aging Mosque Congregation and Mosque Communities engagement – China , Indonesia, Thailand, Cambodia.
Key Contributions:
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Strategic Planning and Operations Management: As CEO, Rashidi oversees flagship projects like Bukit Damansara Islamic Aged Care Facility and Langkawi International Retirement Village.
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National Ageing Blueprint Contributor: His insights shape Malaysia’s National Ageing Blueprint, bridging policy and community needs.
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Government Consultancy: Rashidi drives national productivity initiatives for sustainable development in the silver economy.
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Advisory for Development Companies: Aligns business models with the needs of an ageing population.
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Thought Leadership and Advocacy: Rashidi advocates for Muslim elderly care, integrating Islamic teachings with modern healthcare.
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Vision and Mission: Committed to expanding services, he balances modern healthcare with Islamic values.
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Impact and Recognition: His work sets industry benchmarks, earning recognition from public and private sectors.
OUR ADVISORS
Dr. Ir. Adhi Santika Ph.D
Advisor and
PT Seterra Agung Jaya Commissioner
Adhi Santika has extensive experience as a consultant and expert in the field of social protection and welfare for the elderly in Indonesia.
He worked with various organizations including the Provincial Commission for Older Persons, Muhammadiyah Senior Care, the National Team for the Acceleration of Poverty Reduction, and the Regional Representative Council. Currently, Adhi Santika is the Chief of Partnership Division for The Association for Retired Civil Servant and Person in Charge for Developing School for Elderly in Indonesia.
Chief Hospitality Officer
His journey in the hospitality sector commenced as a Management Trainee in the United States, where he honed his skills over several years before returning to Malaysia. Upon his homecoming, he contributed his expertise to renowned international hotel chains including Concorde Hotels, Micasa Hotels, and Dynasty Hotels. Armed with a bachelor’s degree from the University of Toledo, USA, he ascended the ranks in various hotel departments, culminating in his leadership roles encompassing Project Development.
Prior to his foray into Hotel Development Consultancy, he held prominent positions such as CEO of A&W Malaysia and Thailand, and General Manager of the prestigious 5-star Pacific Regency Hotel Suites Kuala Lumpur. His portfolio boasts successful development projects like the recently unveiled 4-star Capri by Fraser Hotel Bukit Bintang by Continental Development Holdings of Taiwan, the Tenera Hotel Suites in Bandar Baru Bangi, Selangor by KPF, and the Oasia Service Suites Kuala Lumpur by Far East Orchard Ltd Singapore.
Furthermore, his contributions extend beyond direct hotel management, as evidenced by his membership in the Mandarin Oriental Hotel Kuala Lumpur Hospitality Audit Committee, underlining his commitment to industry standards and excellence. His multifaceted expertise and track record of success underscore his significant contributions to the dynamic landscape of hospitality development and management.