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OUR FOUNDERS

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Tuan Haji M. Yusof bin Ahamad

Group Chairman

Appointed as Executive Chairman to the Seterra Group of Companies Board on 30 January 2020.

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He is also currently serving as the Managing Director of Palma Ikram Sdn. Bhd, an oil palm plantation company in Teluk Intan, Perak.

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Prior to this, he was attached to a timber-based company in Terengganu, starting from 1983, where he held various managerial posts before retiring as its General Manager, in 2006.

 

He graduated from the School of Forestry, Institute Technology MARA (now University Technology MARA) in 1976.  He began his career with the Department of Forestry Peninsular Malaysia, where he stayed until 1982.

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Rashidi Yahaya

Group Chief Executive Officer

Rashidi has 26 years of Corporate Law Experience with extensive engagement in China, Europe , Africa and Malaysia. He also founded a Mobile Apps and Augmented Reality Start Up in 2009. Amongst his vast experience includes managing and operating Group of Companies in the Oil & Gas Industries with business in FPSO/FSO Conversions, Shipbuilding & Repairs, serving as the Chief Trade Negotiator and Legal Counsel for Exports of Malaysian Palm Oil , Petroleum & Petrochemical Products to China, India and Europe, Lead Advisor for Public and Private Equity Financing and Foreign Direct Investment for Malaysian Corporations and Government Link Companies  and the Aging Mosque Congregation and Mosque Communities engagement – China , Indonesia, Thailand, Cambodia.

Key Contributions:

  • Strategic Planning and Operations Management: As CEO, Rashidi oversees flagship projects like Bukit Damansara Islamic Aged Care Facility and Langkawi International Retirement Village.

  • National Ageing Blueprint Contributor: His insights shape Malaysia’s National Ageing Blueprint, bridging policy and community needs.

  • Government Consultancy: Rashidi drives national productivity initiatives for sustainable development in the silver economy.

  • Advisory for Development Companies: Aligns business models with the needs of an ageing population.

  • Thought Leadership and Advocacy: Rashidi advocates for Muslim elderly care, integrating Islamic teachings with modern healthcare.

  • Vision and Mission: Committed to expanding services, he balances modern healthcare with Islamic values.

  • Impact and Recognition: His work sets industry benchmarks, earning recognition from public and private sectors.

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YM Raja Dhiyauddin Raja Amir

Director

Over 20 years of experience in Marketing, Public Relations, fiscal management at company and corporate level negotiations, at local, national and even international levels, with a leading International beverage company.

OUR ADVISORS

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Tan Sri Dato’ Seri
Dr Sulaiman Mahbob

Advisor

Tan Sri Dato' Seri Dr. Sulaiman Mahbob was appointed as Seterra’s Advisor, effective December, 2021. Tan Sri also serves as the Chairman of the Minority Shareholders Watchdog Group (MSWG), Malaysian Institute of Economic Research (MIER) and Jambatan Kedua Sdn. Bhd.

 

Apart from that Tan Sri also serves as a member of the board of several institutions including Bank Negara Malaysia, Institute of Strategic and International Studies (ISIS) and Felda Global Ventures Holdings Berhad (FGVH).​

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Tan Sri Dato' Seri Dr. Sulaiman is trained in economics, at the University of Malaya, and University of London. He completed his Ph.D. study at the Maxwell School of Citizenship and Public Affairs at Syracuse University in USA in early 1986.

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Datuk Wan Mohamad
Dato' Sheikh Abdul Aziz 

Syariah Advisor

YBhg Datuk Wan brings with him vast Syariah experience and knowledge, as the former Director General of the Department of Islamic Development Malaysia (JAKIM & JAKIM Putrajaya.) for 6 years, after serving the civil service  for 33 years.

 

YBhg Datuk Wan had also served BAHEIS, Prime Minister's Department, Religious Attaché at the London High Commission of Malaysia, Darul Quran

 

Despite retiring from the government service, YBhg Datuk Wan is still active in several NGOs in and outside the country besides being on several advisory panel in the government and private agencies.

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Dr. Ir. Adhi Santika Ph.D

Advisor and

PT Seterra Agung Jaya Commissioner

Adhi Santika has extensive experience as a consultant and expert in the field of social protection and welfare for the elderly in Indonesia.

 

He worked with various organizations including the Provincial Commission for Older Persons, Muhammadiyah Senior Care, the National Team for the Acceleration of Poverty Reduction, and the Regional Representative Council. Currently, Adhi Santika is the Chief of Partnership Division for The Association for Retired Civil Servant and Person in Charge for Developing School for Elderly in Indonesia.

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Dr. Rabiah @Munirah Shuib

Healthcare Advisor

Dr. Rabiah graduated from University Malaya with a Bachelor of Medicine and Bachelor of Surgery (MBBS) in 1987 and entered government service as a Medical Officer.

 

After serving for 6 years, she entered the private sector as a General Practitioner. After working at Klinik Rahim Omar for 2 years, she was recruited by Klinik Idzham in Kuala Lumpur where she is still currently employed after 29 years.

OUR MANAGEMENT TEAM

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Sharifah Ma'arof

Group Chief Strategy Officer

Has over 20 years of working experience in Investment, Finance and Corporate Strategy at the Government-Linked Investment Companies (GLICs). Also had worked in taxation services at PwC Malaysia.

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She holds a Master of Science in Counselling from Northern University of Malaysia and a Bachelor of Science in Business and Economics (Accounting & Business Management) from Lehigh University, PA, USA.

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She is a Registered Counsellor with Board of Counsellors of Malaysia and a Volunteered Counsellor with Talian Kasih

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Muhammad Fadhil Choong Abdullah

Group Chief Communications Officer

Fadhil brings over 35 years of experience and knowledge in Government PR, brand and influencer marketing. Fadhil holds an honours degree in Communication Studies from the University of Sunderland, UK.

 

Headhunted by Ogilvy & Mather Public Relations, he spearhead the client servicing team on PLUS and other blue-chip clients such as Guinness Anchor Berhad, Hewlett Packard, Pepsi, Nokia, Boustead and Telekom Malaysia, before setting up his own PR Consultancy, Key Message Public Relations Sdn Bhd (KMPR).

 

KMPR began a long and fruitful relationship with their biggest client, Procter & Gamble, in 1995 and was rewarded by P&G for their Client-centricity & ROI focus by co-winning P&G’s ASEAN PR Agency of the Year Award for 2007/2008 (Co-winner) and an award for Outstanding Brand-building PR (Olay) – 2006/2007. In 1997, KMPR was awarded Guinness Anchor Bhd’s prestigious ‘Supplier of the Year Award’ for the Services category beating other notable multinational suppliers of services.

 

P&G Brands consulted by Fadhil included Prestige skincare brand SK-II (Retainer client from 2008 to 2015), Olay, P&G Prestige portfolio of brands (GUCCI, Dolce & Gabbana, HUGO BOSS, Lacoste, Escada and Dunhill fragrances), Oral-B, Dynamo, FAB, Pampers, Head & Shoulders, Whisper and Gillette.

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Daniel Chong

Chief Hospitality Officer

His journey in the hospitality sector commenced as a Management Trainee in the United States, where he honed his skills over several years before returning to Malaysia. Upon his homecoming, he contributed his expertise to renowned international hotel chains including Concorde Hotels, Micasa Hotels, and Dynasty Hotels. Armed with a bachelor’s degree from the University of Toledo, USA, he ascended the ranks in various hotel departments, culminating in his leadership roles encompassing Project Development.

 

Prior to his foray into Hotel Development Consultancy, he held prominent positions such as CEO of A&W Malaysia and Thailand, and General Manager of the prestigious 5-star Pacific Regency Hotel Suites Kuala Lumpur. His portfolio boasts successful development projects like the recently unveiled 4-star Capri by Fraser Hotel Bukit Bintang by Continental Development Holdings of Taiwan, the Tenera Hotel Suites in Bandar Baru Bangi, Selangor by KPF, and the Oasia Service Suites Kuala Lumpur by Far East Orchard Ltd Singapore.

 

Furthermore, his contributions extend beyond direct hotel management, as evidenced by his membership in the Mandarin Oriental Hotel Kuala Lumpur Hospitality Audit Committee, underlining his commitment to industry standards and excellence. His multifaceted expertise and track record of success underscore his significant contributions to the dynamic landscape of hospitality development and management.

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Prasiddha Santika

Chief Executive Officer for Seterra Technologies

With more than 10 years of experience in Social Project Development in Indonesia with International Aid Agencies and Civil Society Organizations. Had worked for UNDP Indonesia as a Support Specialist for SDGs Goals in Indonesia under Democratic Governance and Poverty Reduction Unit. Previously also worked for Red Nose Foundation Indonesia as Strategic Business & Outreach Manager Experience in conducting a project or event and have a deep interest in social development.

 

Expertise in data researching specifically in strategic planning, projects development, proposal drafting reporting and capacity building, thematic experience in governance, and community development. Demonstrated communication, interpersonal, and negotiation skills with all stakeholders from diverse institutional, professional and cultural backgrounds.

 

He holds a Bachelor of Political Science from University of Paramadina in Jakarta, Indonesia

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Mohd Shahrezal Mohd Shah

Strategic Development & Operations

Mohd Sharezal is a dedicated and self-motivated business professional with a strong background in compliance and international business. He holds a Bachelor of Business Administration (Hons) in International Business from Universiti Kuala Lumpur Business School and a Diploma in International Business from Politeknik Melaka.

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His experience includes roles such as an Officer in the Compliance Division at Bank Islam Malaysia, where he prepared high-quality suspicious transaction reports, performed AML risk reviews, and established and reviewed AML/sanctions-related policies and procedures. Additionally, he is Focusing in the silver economy and long-term care for aged care. Developing innovative facilities and comprehensive healthcare services that honor cultural & values.

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Nurul Ain Mohd Rani

Legal & Compliance

Nurul Ain is an accomplished Legal Executive with over a decade of experience in litigation, corporate law, and compliance across banking, construction, and commercial sectors. Demonstrated expertise in managing high-stakes litigation cases, including debt recovery, bankruptcy, judgment enforcement, and commercial disputes. Skilled in drafting, reviewing, and negotiating a broad range of legal documents—contracts and policies—to support business operations and regulatory compliance. Proven ability to conduct in-depth legal research to assist litigation and provide strategic, actionable advice to senior management. Experienced in both in-house legal counsel and detailed case preparation, where she is also known for her strong organizational skills and a keen eye for risk mitigation, fostering efficiency and clarity in all legal processes.

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