Rashidi Yahaya

Rashidi operates at the intersection of policy and private sector execution, a combination that positions Seterra uniquely within Malaysia’s emerging care economy. His leadership ensures alignment between national policy direction and commercial strategy, creating structural advantage—not coincidence. Rashidi currently sits at the centre of Malaysia's national ageing agenda. As Chairman of the National Long-Term Care Insurance Framework and KENDANA - the Malaysia Caregivers Association, a contributor to the 13th Malaysia Plan (Care Economy Chapter), the National Ageing Blueprint 2025–2045, and the Ministry of Women's Long-Term Care Framework, he brings policy depth and institutional credibility to everything Seterra builds.

Rashidi has built an unparalleled reputation in the Silver Economy and Care Economy sectors. As Group Strategy & Policy Advisor of Seterra Group, he has pioneered Islamic-centric elderly care models, senior living communities, and sustainable retirement ecosystems aligned with Malaysia’s long-term vision for an ageing population. His extensive engagements with government agencies, Development Authorities, GLCs, and global institutions position him as a trusted authority in policy advisory, waqf land development, and aged care investment strategies.