Muhammad Fadhil
Choong Abdullah

Fadhil brings over 35 years of experience and knowledge in Government PR, brand and influencer marketing. Fadhil holds an honours degree in Communication Studies from the University of Sunderland, UK.

Headhunted by Ogilvy & Mather Public Relations, he spearhead the client servicing team on PLUS and other blue-chip clients such as Guinness Anchor Berhad, Hewlett Packard, Pepsi, Nokia, Boustead and Telekom Malaysia, before setting up his own PR Consultancy, Key Message Public Relations Sdn Bhd (KMPR).

KMPR began a long and fruitful relationship with their biggest client, Procter & Gamble, in 1995 and was rewarded by P&G for their Client-centricity & ROI focus by co-winning P&G’s ASEAN PR Agency of the Year Award for 2007/2008 (Co-winner) and an award for Outstanding Brand-building PR (Olay) – 2006/2007. In 1997, KMPR was awarded Guinness Anchor Bhd’s prestigious ‘Supplier of the Year Award’ for the Services category beating other notable multinational suppliers of services.

P&G Brands consulted by Fadhil included Prestige skincare brand SK-II (Retainer client from 2008 to 2015), Olay, P&G Prestige portfolio of brands (GUCCI, Dolce & Gabbana, HUGO BOSS, Lacoste, Escada and Dunhill fragrances), Oral-B, Dynamo, FAB, Pampers, Head & Shoulders, Whisper and Gillette.