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Our Founders


Standing (Left to Right) :

YM Raja Dhiyauddin bin Raja Amir

Wan Rashdan bin Wan Yahaya

(Sitting Left to Right)

Tuan Haji M. Yusof bin Ahamad

Tuan Haji Shahruddin bin Haji Abu Bakar 

Rashidi bin Yahaya

 

Our Founders

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Tuan Haji Shahruddin bin Haji Abu Bakar

President

Currently serving as President, on the Board of Seterra Group of Companies.

His vast experience, spanning a total of 23 years (1988 - 2011) with Lembaga Tabung Haji saw him holding many key positions as below:

Sabah State Director

Head of Property

Chief Executive Officer,

TH-NSTC Sdn. Bhd.

Board of Directors, Boral Plasterboard Sdn. Bhd.

General Manager, Corporate Communications

Director (Hajj Consul), Lembaga Tabung Haji in Kingdom of Saudi Arabia

General Manager, Hajj Research and Development

A graduate of Universiti Malaya with a Bachelor of Arts (Hons.), he also holds a Master’s Degree in Urban and Regional Planning from the University of Pittsburgh, USA.

 

Our Founders

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Tuan Haji M. Yusof bin Ahamad

Executive Chairman

Appointed as Executive Chairman to the Seterra Group of Companies Board on 30 January 2020.


He is also currently serving as the Managing Director of Palma Ikram Sdn. Bhd, an oil palm plantation company in Teluk Intan, Perak.


Prior to this, he  was attached to a timber-based company in Terengganu, starting from 1983, where he held various managerial posts before retiring as it’s General Manager, in 2006.


A graduate from the School of Forestry, Institute Technology MARA (now Universiti Teknology MARA) in 1976,  he began his career with the Department of Forestry Peninsular Malaysia where he stayed until 1982.

 

Our Founders

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YM Raja Dhiyauddin Raja Amir

Director

Over 20 years of experience in Marketing, Public Relations, fiscal management at company and corporate level negotiations, at local, national and even international levels, with a leading International beverage company.

 

Our Founders

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Rashidi Yahya

Group Chief Executive Officer

A Corporate Lawyer turned Social Entrepreneur, who is now spearheading the development of Islamic Aged Care Nationwide. Armed with over 26 years of Corporate Law Experience, he served an extensive engagement in China, Europe , Africa and Malaysia.


Over the next few years, he founded a Mobile Apps and Augmented Reality Company, then moved on to the Oil & Gas Industries with business in FPSO/FSO Conversions, Shipbuilding & Repairs.

He then became the Chief Trade Negotiator for Exports of Malaysian Palm Oil , Petroleum & Petrochemical Products to China, India and Europe, was the Lead Advisor for Public and Private Equity Financing and Foreign Direct Investment for Malaysian Corporations. He also served as the ASEAN Mosque Communities Engagement & Development initiative.

 

Our Founders

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Haji Wan Rashdan Wan Yahya

Group Chief Commercial Officer

Currently serving as Group Chief Marketing Officer and lead strategic advisor to the Islamic Aged Care project.

With over 24 years of international experience, spearheading business development, leading regional operations of MNCs and international companies, as follows

  • Country Manager for Miway (Phils) Inc. Philippines

  • Venture Corridor (China) Pte. Ltd. for China and Oman

  • Pernec Corporation Berhad

  • Samsung Electronics Malaysia​  

A graduate of California State University, Sacramento, he started as a management trainee for Tabung Haji’s IT company and promoted to an overseas managerial position in just over a year.

 

Muhamad Fahim Othman

Group Chief Development Officer

Currently serving as Chief Development Officer for Seterra Group of Companies, and spearheading Seterra Technology, a Group subsidiary, in developing new technology, innovation strategies, planning and execution.

With more than 12 years of vital industry experience in construction, commodity trading, transportation and ICT, he has successfully managed multiple accounts for construction clients that involved design and build of specialised structures, highly skilled strategic business movement consulting specialising in High Tensile Membrane Structure. 

He was lead of business analyst for Heitech Padu, handling and managing CIMS, a digitalisation contractor for CIDBs’ registration system.

He graduated with a Bachelor of Science in Electrical & Electronic Engineering twining program with the University of Strathclyde Glasgow.

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Siti Mariam Abdullah

Chief Industrial & Government Relations Officer

Siti Mariam brings a wealth of experience from a progressive 20 – year career spanning the full spectrum of marketing functions and varied industry segments.


She graduated from the School of Optometry, University Kebangsaan Malaysia (UKM) in 1992 with First Class Honors. Her career, which began in optometry, soon turned into one of successful contracts securement in the automative industry, with Naza Automotive Sdn Bhd and Proton.


She was named the winner for the Emerging Women Entrepreneur Award organised by MITI/SMECORP IN 2008.


She then served as Peniagawati Malaysia, Vice President 2, and consequently appointed as the Executive Chairman of Hatimuda - Veolia Consortium, which specialises in wastewater treatment. 


As the Chief Executive Officer of Dinasti Mekar Sdn Bhd, a position she held from 2013 to 2015, six Papparich franchise outlets were successfully opened In less than a year. This led to her being awarded the exclusive rights to open and operate the outlets as a Papparich Franchisor.


She also engages in executive coaching in strategic leadership, consulting for organisations such as Parkson Phnom Penh Shopping Mall, a joint venture company between Cambodia and Malaysia.

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Muhammad Fadhil Choong Abdullah

Chief Strategic Communications Officer

With over 35 years of Public Relations & Brand Marketing experience, Fadhil brings experience and knowledge in Government PR, brand and influencer marketing.


An alumnus of the Royal Military College and an Armed Forces scholar, Fadhil started his career in PR as a Commissioned Officer in the Malaysian Army where he served as a Public Affairs Officer under three Defence Ministers.


He was then headhunted by Ogilvy & Mather Public Relations, an international PR consultancy to spearhead the client servicing team on PLUS and also serviced other blue-chip clients such as Guinness Anchor Berhad, Hewlett Packard, Pepsi, Nokia, Boustead and Telekom Malaysia, before setting up his own PR Consultancy, Key Message Public Relations Sdn Bhd (KMPR).


KMPR began a long and fruitful relationship with their biggest client, Procter & Gamble, in 1995 and was rewarded by P&G for their Client-centricity & ROI focus by co-winning P&G’s ASEAN PR Agency of the Year Award for 2007/2008 (Co-winner) and an award for Outstanding Brand-building PR (Olay) – 2006/2007. In 1997, KMPR was awarded Guinness Anchor Bhd’s prestigious ‘Supplier of the Year Award’ for the Services category beating other notable multinational suppliers of services.


P&G Brands consulted by Fadhil included Prestige skincare brand SK-II (Retainer client from 2008 to 2015), Olay, P&G Prestige portfolio of brands (GUCCI, Dolce & Gabbana, HUGO BOSS, Lacoste, Escada and Dunhill fragrances), Oral-B, Dynamo, FAB, Pampers, Head & Shoulders, Whisper and Gillette.


Other KMPR clients serviced by Fadhil include Guinness, Prudential Assurance, Prudential Fund Management, Japan Airlines, BAE Systems (UK), Nokia, Telekom Malaysia, Agusta Westland Helicopters (UK), National Sports Council, The COUNTER Custom Burgers and BUILT Burgers.


Fadhil holds an honours degree in Communication Studies from the University of Sunderland, UK.

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Anneliza Zainal

Chief Corporate Services Officer

A communications practitioner for more than 28 years, specialising in crisis communications and customer care. 


Experienced in multiple fields of communications and crisis management, in various industries ranging from construction, broadcasting, oil & gas, banking and aviation industries. 


Amongst her more notable achievements were managing the branding and launches of Caltex, Al Rajhi Bank and Maybank Investment Bank. Trained to handle Crisis Communications in Caltex, she then volunteered as Care-Giver Manager in Malaysia Airlines, for the crisis victims of Kudat, MH370 and MH17 airline crashes. 


Apart from a Bachelor of Education, Teaching of English as a Second Language (TESL), UKM, she is also an accredited NLP Practitioner (ABNLP), Time Line Therapy®️ Practitioner, Master Class Educator (BKI) and certified HRDF Trainer.

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Emil J. Fisk

Chief Energy and Sustainability Officer

Specializes in renewable energy, from the innovation, feasibility studies, planning, implementation and maintenance.
His core experience revolves around the analysing and providing probable forecast of a company or institution's future outlook, present stability and environmental impact

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Dr. Mohammad Haji Shahruddin

Healthcare Advisor

Specialises in preventing, diagnosis and treatment of a wide range of acute ad chronic illnesses.
Experienced practitioner in both the Government and Private Medical Institutions

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