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Our Founders


Standing (Left to Right) :

YM Raja Dhiyauddin bin Raja Amir

Wan Rashdan bin Wan Yahaya

(Sitting Left to Right)

Tuan Haji M. Yusof bin Ahamad

Tuan Haji Shahruddin bin Haji Abu Bakar 

Rashidi bin Yahaya

 

Our Founders

Who We Are

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Tuan Haji Shahruddin bin Haji Abu Bakar

President

President on the Board of Seterra Group of Companies, his vast experience, spans a total of 23 years (1988 - 2011) with Lembaga Tabung Haji, holding many key positions.

Amongst his more notable appointments are as Sabah State Director, Head of Property, Chief Executive Officer, TH-NSTC Sdn Bhd,

Board of Directors, Boral Plasterboard Sdn Bhd, General Manager, Corporate Communications, Director (Hajj Consul), Lembaga Tabung Haji in Kingdom of Saudi Arabia, General Manager, Hajj Research and Development

A graduate of Universiti Malaya with a Bachelor of Arts (Hons.), he also holds a Master’s Degree in Urban and Regional Planning from the University of Pittsburgh, USA.

Tuan Haji M. Yusof bin Ahamad

Executive Chairman

Appointed as Executive Chairman to the Seterra Group of Companies Board on 30 January 2020.


He is also currently serving as the Managing Director of Palma Ikram Sdn. Bhd, an oil palm plantation company in Teluk Intan, Perak.


Prior to this, he  was attached to a timber-based company in Terengganu, starting from 1983, where he held various managerial posts before retiring as it’s General Manager, in 2006.


He graduated from the School of Forestry, Institute Technology MARA (now University Technology MARA) in 1976.  He began his career with the Department of Forestry Peninsular Malaysia, where he stayed until 1982.

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YM Raja Dhiyauddin Raja Amir

Director

Over 20 years of experience in Marketing, Public Relations, fiscal management at company and corporate level negotiations, at local, national and even international levels, with a leading International beverage company.

 

Our Advisors

Who We Are

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Tan Sri Dato’ Seri Dr Sulaiman Mahbob

Advisor

Tan Sri Dato' Seri Dr. Sulaiman Mahbob was appointed as Seterra’s Advisor, effective December, 2021. Tan Sri also serves as the Chairman of the Minority Shareholders Watchdog Group (MSWG), Malaysian Institute of Economic Research (MIER) and Jambatan Kedua Sdn. Bhd.


Apart from that Tan Sri also serves as a member of the board of several institutions including Bank Negara Malaysia, Institute of Strategic and International Studies (ISIS) and Felda Global Ventures Holdings Berhad (FGVH). 

As a former civil servant, Tan Sri had also served various ministries and departments for over 40 years, including the Ministry of Finance, Ministry of Domestic Trade and Consumer Affairs, and the National Economic Action Council (NEAC). Tan Sri’s last position was as Director General of the Economic Planning Unit (2006-2009) of the Prime Minister's Department. Tan Sri Datuk Dr. Sulaiman was also the founding President of the Institute of Integrity Malaysia (IIM) and was the previous Chairman of Malaysian Investment Development Authority (MIDA). Tan Sri had also served on the boards of Petronas, Companies Commission of Malaysia, Malaysia Insurance Deposit Corporation (PIDM) and MCMC.

Tan Sri Dato' Seri Dr. Sulaiman is trained in economics, at the University of Malaya, and University of London. He completed his Ph.D. study at the Maxwell School of Citizenship and Public Affairs at Syracuse University in USA in early 1986

Datuk Wan Mohamad Dato' Sheikh Abdul Aziz 

Syariah Advisor

YBhg Datuk Wan brings with him vast Syariah experience and knowledge, as the former Director General of the Department of Islamic Development Malaysia (JAKIM & JAKIM Putrajaya.) for 6 years, after serving the civil service  for 33 years.


YBhg Datuk Wan had also served BAHEIS, Prime Minister's Department, Religious Attaché at the London High Commission of Malaysia, Darul Quran


Despite retiring from the government service, YBhg Datuk Wan is still active in several NGOs in and outside the country besides being on several advisory panel in the government and private agencies.

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Dato' Prof Dr Zulkifli Haji Mohd Yusoff

Syariah Advisor

YBhg Dato' Prof Dr Zulkifli is a renowned scholar with more than 50 books on various Islamic topics to his credit.
YBhg Dato' Prof Dr Zul is currently in the Department of Quran and Hadith, Academy of Islamic Studies, University of Malaya.

Dr. Muhammad Haji Shahruddin

Healthcare Advisor

Specializes in preventing, diagnosis and treatment of a wide range of acute ad chronic illnesses.

Experienced practitioner in both the Government and Private Medical Institutions

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Our Management Team

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Rashidi Yahya

Group Chief Executive Officer

Rashidi has 26 years of Corporate Law Experience with extensive engagement in China, Europe , Africa and Malaysia. He also founded a Mobile Apps and Augmented Reality Start Up in 2009. Amongst his vast experience includes managing and operating Group of Companies in the Oil & Gas Industries with business in FPSO/FSO Conversions, Shipbuilding & Repairs, serving as the Chief Trade Negotiator and Legal Counsel for Exports of Malaysian Palm Oil , Petroleum & Petrochemical Products to China, India and Europe, Lead Advisor for Public and Private Equity Financing and Foreign Direct Investment for Malaysian Corporations and Government Link Companies  and the Aging Mosque Congregation and Mosque Communities engagement – China , Indonesia, Thailand, Cambodia.

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Haji Wan Rashdan Wan Yahya

Group Chief Commercial Officer

Currently serving as Group Chief Marketing Officer and lead strategic advisor to the Islamic Aged Care project.

With over 24 years of international experience, spearheading business development, leading regional operations of MNCs and international companies, as follows

  • Country Manager for Miway (Phils) Inc. Philippines

  • Venture Corridor (China) Pte. Ltd. for China and Oman

  • Pernec Corporation Berhad

  • Samsung Electronics Malaysia​  

A graduate of California State University, Sacramento, he started as a management trainee for Tabung Haji’s IT company and promoted to an overseas managerial position in just over a year.

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Rendy Sulaiman

Chief Operating Officer

Rendy Sulaiman hails from Indonesia, and started his career with KPMG – KAP Siddharta Siddharta & Harsono as an audit assistant, upon completing his Bachelor in Accounting, Tarumanagara University, Jakarta. Rendy had worked with a few manufacturing companies producing clothing and food, in financing and accounting.


Rendy migrated to Australia and joined MasterCard International. He served several other companies such as Macquarie Bank, TNT Express Australia, Schneider Electric Australia Pty Ltd, Toyota Financial Services Australia, financial and manufacturing companies, specialising in financial, computing and software development.

Skilled in financial management, accounting and system development, Rendy was tasked by Australian Unity, to automate the weekly/monthly reporting process, develop business development budget and forecast model,  with respective operation and customer performance business group KPI matrix.


In Australian Unity, Rendy gained healthcare & aged care experience.


The financial model (analyse marketing spending/channel across regional branches) he developed, enabled their marketing projects to achieve target plans. His financial model to analyse customer churn over controllable key factors, across all branch levels ensured a better workforce forecasting model.


Rendy joined Seterra Healthcare in 2021, where he now serves as the Chief Operations Officer.

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Muhamad Fahim Othman

Group Chief Development Officer

Currently serving as Chief Development Officer for Seterra Group of Companies, and spearheading Seterra Technology, a Group subsidiary, in developing new technology, innovation strategies, planning and execution.

With more than 12 years of vital industry experience in construction, commodity trading, transportation and ICT, he has successfully managed multiple accounts for construction clients that involved design and build of specialised structures, highly skilled strategic business movement consulting specialising in High Tensile Membrane Structure. 

He was lead of business analyst for Heitech Padu, handling and managing CIMS, a digitalisation contractor for CIDBs’ registration system.

He graduated with a Bachelor of Science in Electrical & Electronic Engineering twining program with the University of Strathclyde Glasgow.

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Siti Mariam Abdullah

Chief Industrial & Government Relations Officer

Siti Mariam brings a wealth of experience from a progressive 20 – year career spanning the full spectrum of marketing functions and varied industry segments.


She graduated from the School of Optometry, University Kebangsaan Malaysia (UKM) in 1992 with First Class Honors. Her career, which began in optometry, soon turned into one of successful contracts securement in the automative industry, with Naza Automotive Sdn Bhd and Proton.


She was named the winner for the Emerging Women Entrepreneur Award organised by MITI/SMECORP IN 2008.


She then served as Peniagawati Malaysia, Vice President 2, and consequently appointed as the Executive Chairman of Hatimuda - Veolia Consortium, which specialises in wastewater treatment. 


As the Chief Executive Officer of Dinasti Mekar Sdn Bhd, a position she held from 2013 to 2015, six Papparich franchise outlets were successfully opened In less than a year. This led to her being awarded the exclusive rights to open and operate the outlets as a Papparich Franchisor.


She also engages in executive coaching in strategic leadership, consulting for organisations such as Parkson Phnom Penh Shopping Mall, a joint venture company between Cambodia and Malaysia.

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Muhammad Fadhil Choong Abdullah

Chief Strategic Communications Officer

Fadhil brings over 35 years of experience and knowledge in Government PR, brand and influencer marketing.


An alumnus of the Royal Military College and an Armed Forces scholar, Fadhil started his career in PR as a Commissioned Officer in the Malaysian Army, where he served as a Public Affairs Officer under three Defence Ministers.


Headhunted by Ogilvy & Mather Public Relations, he spearhead the client servicing team on PLUS and other blue-chip clients such as Guinness Anchor Berhad, Hewlett Packard, Pepsi, Nokia, Boustead and Telekom Malaysia, before setting up his own PR Consultancy, Key Message Public Relations Sdn Bhd (KMPR).


KMPR began a long and fruitful relationship with their biggest client, Procter & Gamble, in 1995 and was rewarded by P&G for their Client-centricity & ROI focus by co-winning P&G’s ASEAN PR Agency of the Year Award for 2007/2008 (Co-winner) and an award for Outstanding Brand-building PR (Olay) – 2006/2007. In 1997, KMPR was awarded Guinness Anchor Bhd’s prestigious ‘Supplier of the Year Award’ for the Services category beating other notable multinational suppliers of services.


P&G Brands consulted by Fadhil included Prestige skincare brand SK-II (Retainer client from 2008 to 2015), Olay, P&G Prestige portfolio of brands (GUCCI, Dolce & Gabbana, HUGO BOSS, Lacoste, Escada and Dunhill fragrances), Oral-B, Dynamo, FAB, Pampers, Head & Shoulders, Whisper and Gillette.


Other KMPR clients serviced by Fadhil include Guinness, Prudential Assurance, Prudential Fund Management, Japan Airlines, BAE Systems (UK), Nokia, Telekom Malaysia, Agusta Westland Helicopters (UK), National Sports Council, The COUNTER Custom Burgers and BUILT Burgers.


Fadhil holds an honours degree in Communication Studies from the University of Sunderland, UK.

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Anneliza Zainal

Chief Corporate Services Officer

A communications practitioner for more than 28 years, specialising in crisis communications and customer care. 


Experienced in multiple fields of communications and crisis management, in various industries ranging from construction, broadcasting, oil & gas, banking and aviation industries. 


Amongst her more notable achievements were managing the branding and launches of Caltex, Al Rajhi Bank and Maybank Investment Bank. Trained to handle Crisis Communications in Caltex, she then volunteered as Care-Giver Manager in Malaysia Airlines, for the crisis victims of Kudat, MH370 and MH17 airline crashes. 


Apart from a Bachelor of Education, Teaching of English as a Second Language (TESL), UKM, she is also an accredited NLP Practitioner (ABNLP), Time Line Therapy®️ Practitioner, Master Class Educator (BKI) and certified HRDF Trainer.

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Emil J. Fisk

Chief Energy and Sustainability Officer

Specializes in renewable energy, from the innovation, feasibility studies, planning, implementation and maintenance.
His core experience revolves around the analysing and providing probable forecast of a company or institution's future outlook, present stability and environmental impact