Our Management Team
Rashidi has 26 years of Corporate Law Experience with extensive engagement in China, Europe , Africa and Malaysia. He also founded a Mobile Apps and Augmented Reality Start Up in 2009. Amongst his vast experience includes managing and operating Group of Companies in the Oil & Gas Industries with business in FPSO/FSO Conversions, Shipbuilding & Repairs, serving as the Chief Trade Negotiator and Legal Counsel for Exports of Malaysian Palm Oil , Petroleum & Petrochemical Products to China, India and Europe, Lead Advisor for Public and Private Equity Financing and Foreign Direct Investment for Malaysian Corporations and Government Link Companies and the Aging Mosque Congregation and Mosque Communities engagement – China , Indonesia, Thailand, Cambodia.
Rendy Sulaiman hails from Indonesia, and started his career with KPMG – KAP Siddharta Siddharta & Harsono as an audit assistant, upon completing his Bachelor in Accounting, Tarumanagara University, Jakarta. Rendy had worked with a few manufacturing companies producing clothing and food, in financing and accounting.
Rendy migrated to Australia and joined MasterCard International. He served several other companies such as Macquarie Bank, TNT Express Australia, Schneider Electric Australia Pty Ltd, Toyota Financial Services Australia, financial and manufacturing companies, specialising in financial, computing and software development.
Skilled in financial management, accounting and system development, Rendy was tasked by Australian Unity, to automate the weekly/monthly reporting process, develop business development budget and forecast model, with respective operation and customer performance business group KPI matrix.
In Australian Unity, Rendy gained healthcare & aged care experience.
The financial model (analyse marketing spending/channel across regional branches) he developed, enabled their marketing projects to achieve target plans. His financial model to analyse customer churn over controllable key factors, across all branch levels ensured a better workforce forecasting model.
Rendy joined Seterra Healthcare in 2021, where he now serves as the Chief Operations Officer.
Currently serving as Group Chief Technology Officer for Seterra Group of Companies, and spearheading Seterra Technology, a Group subsidiary, in developing new technology, innovation strategies, planning and execution.
With more than 12 years of vital industry experience in construction, commodity trading, transportation and ICT, he has successfully managed multiple accounts for construction clients that involved design and build of specialised structures, highly skilled strategic business movement consulting specialising in High Tensile Membrane Structure.
He was lead of business analyst for Heitech Padu, handling and managing CIMS, a digitalisation contractor for CIDBs’ registration system.
He graduated with a Bachelor of Science in Electrical & Electronic Engineering twining program with the University of Strathclyde Glasgow.
Fadhil brings over 35 years of experience and knowledge in Government PR, brand and influencer marketing.
An alumnus of the Royal Military College and an Armed Forces scholar, Fadhil started his career in PR as a Commissioned Officer in the Malaysian Army, where he served as a Public Affairs Officer under three Defence Ministers.
Headhunted by Ogilvy & Mather Public Relations, he spearhead the client servicing team on PLUS and other blue-chip clients such as Guinness Anchor Berhad, Hewlett Packard, Pepsi, Nokia, Boustead and Telekom Malaysia, before setting up his own PR Consultancy, Key Message Public Relations Sdn Bhd (KMPR).
KMPR began a long and fruitful relationship with their biggest client, Procter & Gamble, in 1995 and was rewarded by P&G for their Client-centricity & ROI focus by co-winning P&G’s ASEAN PR Agency of the Year Award for 2007/2008 (Co-winner) and an award for Outstanding Brand-building PR (Olay) – 2006/2007. In 1997, KMPR was awarded Guinness Anchor Bhd’s prestigious ‘Supplier of the Year Award’ for the Services category beating other notable multinational suppliers of services.
P&G Brands consulted by Fadhil included Prestige skincare brand SK-II (Retainer client from 2008 to 2015), Olay, P&G Prestige portfolio of brands (GUCCI, Dolce & Gabbana, HUGO BOSS, Lacoste, Escada and Dunhill fragrances), Oral-B, Dynamo, FAB, Pampers, Head & Shoulders, Whisper and Gillette.
Other KMPR clients serviced by Fadhil include Guinness, Prudential Assurance, Prudential Fund Management, Japan Airlines, BAE Systems (UK), Nokia, Telekom Malaysia, Agusta Westland Helicopters (UK), National Sports Council, The COUNTER Custom Burgers and BUILT Burgers.
Fadhil holds an honours degree in Communication Studies from the University of Sunderland, UK.