top of page

Our Founders

(Sitting Left to Right)

Muhamad Fahim Othman

Wan Rashdan bin Wan Yahaya

YM Raja Dhiyauddin bin Raja Amir

Rashidi bin Yahaya

Tuan Haji M. Yusof bin Ahamad

Muhammad Fadhil Choong Abdullah

About Us: About Me

Our Founders

Who We Are


Tuan Haji M. Yusof bin Ahamad

Executive Chairman

Appointed as Executive Chairman to the Seterra Group of Companies Board on 30 January 2020.

He is also currently serving as the Managing Director of Palma Ikram Sdn. Bhd, an oil palm plantation company in Teluk Intan, Perak.

Prior to this, he  was attached to a timber-based company in Terengganu, starting from 1983, where he held various managerial posts before retiring as it’s General Manager, in 2006.

He graduated from the School of Forestry, Institute Technology MARA (now University Technology MARA) in 1976.  He began his career with the Department of Forestry Peninsular Malaysia, where he stayed until 1982.

YM Raja Dhiyauddin Raja Amir


Over 20 years of experience in Marketing, Public Relations, fiscal management at company and corporate level negotiations, at local, national and even international levels, with a leading International beverage company.

About Us: Team Members

Our Advisors

Who We Are

Dato Wan.png

Datuk Wan Mohamad Dato' Sheikh Abdul Aziz 

Syariah Advisor

YBhg Datuk Wan brings with him vast Syariah experience and knowledge, as the former Director General of the Department of Islamic Development Malaysia (JAKIM & JAKIM Putrajaya.) for 6 years, after serving the civil service  for 33 years.

YBhg Datuk Wan had also served BAHEIS, Prime Minister's Department, Religious Attaché at the London High Commission of Malaysia, Darul Quran

Despite retiring from the government service, YBhg Datuk Wan is still active in several NGOs in and outside the country besides being on several advisory panel in the government and private agencies.

Dato' Prof Dr Zulkifli Haji Mohd Yusoff

Syariah Advisor

YBhg Dato' Prof Dr Zulkifli is a renowned scholar with more than 50 books on various Islamic topics to his credit.
YBhg Dato' Prof Dr Zul is currently in the Department of Quran and Hadith, Academy of Islamic Studies, University of Malaya.

DZ_new-removebg-preview (1)_edited_edited.png

Dr. Muhammad Haji Shahruddin

Healthcare Advisor

Specializes in preventing, diagnosis and treatment of a wide range of acute ad chronic illnesses.

Experienced practitioner in both the Government and Private Medical Institutions

About Us: Team Members

Our Management Team


Rashidi has 26 years of Corporate Law Experience with extensive engagement in China, Europe , Africa and Malaysia. He also founded a Mobile Apps and Augmented Reality Start Up in 2009. Amongst his vast experience includes managing and operating Group of Companies in the Oil & Gas Industries with business in FPSO/FSO Conversions, Shipbuilding & Repairs, serving as the Chief Trade Negotiator and Legal Counsel for Exports of Malaysian Palm Oil , Petroleum & Petrochemical Products to China, India and Europe, Lead Advisor for Public and Private Equity Financing and Foreign Direct Investment for Malaysian Corporations and Government Link Companies  and the Aging Mosque Congregation and Mosque Communities engagement – China , Indonesia, Thailand, Cambodia.


Rendy Sulaiman hails from Indonesia, and started his career with KPMG – KAP Siddharta Siddharta & Harsono as an audit assistant, upon completing his Bachelor in Accounting, Tarumanagara University, Jakarta. Rendy had worked with a few manufacturing companies producing clothing and food, in financing and accounting.

Rendy migrated to Australia and joined MasterCard International. He served several other companies such as Macquarie Bank, TNT Express Australia, Schneider Electric Australia Pty Ltd, Toyota Financial Services Australia, financial and manufacturing companies, specialising in financial, computing and software development.

Skilled in financial management, accounting and system development, Rendy was tasked by Australian Unity, to automate the weekly/monthly reporting process, develop business development budget and forecast model,  with respective operation and customer performance business group KPI matrix.

In Australian Unity, Rendy gained healthcare & aged care experience.

The financial model (analyse marketing spending/channel across regional branches) he developed, enabled their marketing projects to achieve target plans. His financial model to analyse customer churn over controllable key factors, across all branch levels ensured a better workforce forecasting model.

Rendy joined Seterra Healthcare in 2021, where he now serves as the Chief Operations Officer.


Currently serving as Group Chief Technology Officer for Seterra Group of Companies, and spearheading Seterra Technology, a Group subsidiary, in developing new technology, innovation strategies, planning and execution.

With more than 12 years of vital industry experience in construction, commodity trading, transportation and ICT, he has successfully managed multiple accounts for construction clients that involved design and build of specialised structures, highly skilled strategic business movement consulting specialising in High Tensile Membrane Structure. 

He was lead of business analyst for Heitech Padu, handling and managing CIMS, a digitalisation contractor for CIDBs’ registration system.

He graduated with a Bachelor of Science in Electrical & Electronic Engineering twining program with the University of Strathclyde Glasgow.


Fadhil brings over 35 years of experience and knowledge in Government PR, brand and influencer marketing.

An alumnus of the Royal Military College and an Armed Forces scholar, Fadhil started his career in PR as a Commissioned Officer in the Malaysian Army, where he served as a Public Affairs Officer under three Defence Ministers.

Headhunted by Ogilvy & Mather Public Relations, he spearhead the client servicing team on PLUS and other blue-chip clients such as Guinness Anchor Berhad, Hewlett Packard, Pepsi, Nokia, Boustead and Telekom Malaysia, before setting up his own PR Consultancy, Key Message Public Relations Sdn Bhd (KMPR).

KMPR began a long and fruitful relationship with their biggest client, Procter & Gamble, in 1995 and was rewarded by P&G for their Client-centricity & ROI focus by co-winning P&G’s ASEAN PR Agency of the Year Award for 2007/2008 (Co-winner) and an award for Outstanding Brand-building PR (Olay) – 2006/2007. In 1997, KMPR was awarded Guinness Anchor Bhd’s prestigious ‘Supplier of the Year Award’ for the Services category beating other notable multinational suppliers of services.

P&G Brands consulted by Fadhil included Prestige skincare brand SK-II (Retainer client from 2008 to 2015), Olay, P&G Prestige portfolio of brands (GUCCI, Dolce & Gabbana, HUGO BOSS, Lacoste, Escada and Dunhill fragrances), Oral-B, Dynamo, FAB, Pampers, Head & Shoulders, Whisper and Gillette.

Other KMPR clients serviced by Fadhil include Guinness, Prudential Assurance, Prudential Fund Management, Japan Airlines, BAE Systems (UK), Nokia, Telekom Malaysia, Agusta Westland Helicopters (UK), National Sports Council, The COUNTER Custom Burgers and BUILT Burgers.

Fadhil holds an honours degree in Communication Studies from the University of Sunderland, UK.

About Us: Team Members
bottom of page